Overview
The Wild West Beard Co. storefront was reimagined from the ground up as a custom Shopify 2.0 theme designed to replace a legacy WordPress site.
The goal: deliver an immersive experience rooted in Pacific Northwest identity — balancing rugged visual storytelling with the refined feel of small-batch, handcrafted products.
Every major scent line (like Western Breeze, Fresh Frontier, Citrus Slinger, and Herbal Elixir) is powered by metafields that dynamically populate imagery, product pairings, and descriptions across the Scent Showcase, collection, and product pages.
The build emphasizes both brand narrative and conversion flow, with features like:
- Dynamic scent linking between oils, balms, and combo kits
- Automatic metafield hydration for shared scent data
- Optimized mobile navigation UX with menu overlays
- Performance-optimized image loading for lifestyle photography
The result is a modern, scalable Shopify ecosystem that preserves the brand’s Western soul while dramatically improving usability, speed, and storytelling impact.
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