The Castle Jewelry Custom Shopify Theme

Overview

The previous site relied on a stock theme that limited merchandising and slowed pages under load. I rebuilt the storefront with a custom Shopify 2.0 theme emphasizing modular sections, a metafield-driven content model, and a lean asset pipeline for speed and maintainability. The result is a faster, cleaner storefront that the in-house team can update without developer involvement.

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Client Comments

“Matt completely revitalized our online store. The new theme not only loads lightning-fast but also makes it simple for our team to update banners, collections, and promotions on our own. It’s been a huge win for both sales and workflow.”